Makeup can be a powerful thing. Not only does it make you look good, but it also makes you feel good. It can improve your self-esteem, instill confidence and give you a pep in your step. Whether it’s a touch of blush or a full makeover, looking your best will leave you feeling your best as well.

Are you feeling invisible?

Does your make-up look dull?

Is your foundation cakey and uneven?

Are you overwhelmed by endless beauty trends and marketing hype?

Are you struggling to find products that work for your changing skin?

Are you stuck in a rut with your beauty routine?

Are you feeling dread at the thought of seeing people face to face?

Today’s youth-focused societal beauty standards make it easy for women to feel overlooked or even invisible. Makeup, however, offers opportunities for self-expression and empowerment, and can help women of all ages feel more confident in themselves.
In this blog, we’ll be focusing on how mature women can use makeup to enhance their confidence and self-image. Read on to check out my tips for makeup confidence over 40.

How Makeup Can Positively Impact Confidence & Self-Image

Makeup, at its core, is an artistic practice. It involves a solid grasp of colour, tone and shade. Even if you don’t consider yourself to be a creative person, you’re being artistic every time you open your makeup bag.
Whatever age you are, makeup allows you to express your unique style and personality. You can use it to reflect your moods, thoughts and feelings and to blend into different social settings, whether that’s a formal event or a casual get-together.
Part of the magic of makeup is in the routine. The process of applying makeup can be transformative, turning you into a polished version of yourself. This can have an enormously positive impact on your confidence and self-assurance and will give you the boost you need to get out there and seize the day.
Makeup can sometimes be unfairly maligned as fake or superficial. While it’s certainly possible to go overboard, it can also be used in more subtle ways. Rather than going for full coverage, you can instead use makeup in a way that brings out and highlights your natural beauty rather than covering it up.
.

Common Makeup Concerns for Women Over 40 (And Solutions!)

Makeup can be hard on our skin, especially when used heavily. For skin over 40, this can be particularly troublesome. How can you use makeup in a way that doesn’t negatively impact more delicate older skin? Check out my mature skin makeup tips below.

Fine Lines & Wrinkles

The appearance of fine lines and wrinkles is a natural part of the aging process. To prevent makeup from making these any more noticeable, try to avoid using heavy foundation products and choose hydrating formulas to keep your skin supple and healthy.

Dull Skin

Dull skin can leave you feeling self-conscious and lacking confidence. To bring back your glow and sparkle, opt for illuminating makeup products that add shine and radiance to your skin.

Thinning Brows & Lashes

As we get older, our brows and lashes can thin and lose their body and impact. To add more presence to your brows, define them with a soft pencil, and use lengthening mascara products to bring weight and body back to your lashes. A brow lamination is a great way to make the most of what you have through corrective styling and a lash lift can give you that wide awake look. 

Lipstick Bleeding

To keep your lips healthy and crack-free, make sure to always use hydrating lipsticks. Lip liner is absolutely essential too, it can help prevent feathering and keeps your lipstick looking slick and polished.

Practical Makeup Tips for Women Over 40

Looking for more guidance on how to use makeup to bring out beauty over 40? Check out this mix of simple, age-friendly makeup techniques:

Skin Prep Is Key

Before you apply any makeup, it’s vital that your skin is properly prepped. Make sure your face is clean and use a cleanser to remove dirt, oil and other impurities. Next, exfoliate to remove dead skin cells, moisturise with an SPF and then apply a primer. Now you’re good to go!

Lightweight Foundation & Concealer

It’s easy to go too heavy with foundation and concealer. Resist the urge to use half the tube, less is more when it comes to these products, and subtlety is the name of the game. If you’re after a natural look, opt for hydrating formulas with skin like texture and in the correct shade and undertone.

Enhancing the Eyes

Just like foundation and concealer, eye makeup is all about subtlety. There’s no need to go overboard; a quick touch of mascara and a hint of eyeliner is the perfect way to bring out the natural beauty of your eyes.

The Power of Brows

If you’ve noticed that your brows are thinning as you get older, you’ll be pleased to hear that revitalising them is easier than you might think. Gently fill in thinner areas with a soft pencil and a brow gel to give them more presence and lift.

Blush & Lipstick

Colour is an incredibly powerful tool. The best way to add some colour to your makeup is with blush and lipstick. Think carefully about the colours you choose; ensure they don’t clash and that they suit your unique skin tone.

Less Is More

When it comes to applying makeup, ‘less is more’ should be your mantra. Heavy coverage can be a difficult thing to get right, and it can play havoc with mature skin. Instead, use your makeup sparingly to enhance your best features. 

 

Get In Touch

With the right approach armed with the right makeup knowledge, you can make yourself look good and, perhaps more importantly, feel good.

Everyone is different, so you should play around and find the products, colours and styles that suit you best. Don’t be afraid to experiment, it’s all about creativity and having fun.

Hey, my name is Donna. I’m the founder and Make-up Artist at Beauty Angels. I work with the highest-quality products, and will work to create a plan that will suit your individual preferences. If you’re looking for a personalised makeup and skincare programme I’m your expert!

We hope these tips have been helpful, but always remember that your confidence comes from within; makeup can just help bring it out!

Find out more about how you can work with me here.